- Calcium and Vitamin D Supplement Chews: Two Viactiv chews a day provides 100 percent of your daily recommended Calcium plus Vitamin D and Vitamin K, with less sugar vs. leading gummy*
- Bone-Nourishing Nutrients: These delicious chews include 650 mg of bone-building Calcium plus 12.5 mcg of Calcium-absorbing Vitamin D and 40 mcg of bone-protecting vitamin K to help formation of bone proteins**
- Individually Wrapped: These chews come individually wrapped for take-it-anywhere convenience, to help you get the nutrients you need at home, in the office or on-the-go
- Benefits of Calcium: Necessary at all stages of life, Calcium helps build peak bone mass in your teen years, provides support for pregnant and lactating women and helps prevent osteoporosis by helping maintain bone density in women after menopause**
- Chews to be Strong: Try all of our supplements, including Calcium with Vitamin D, Calcium with Immune Support, and Digestive Health chews with probiotics and prebiotics to support your overall wellness needs
From the manufacturer
What’s In Viactiv?
The Bone Builder
650mg Calcium per chew (50% Daily Value)
Aside from building strong bones, your body needs calcium to handle other important tasks: to move muscles, send messages through the nervous system, help release hormones and enzymes, and circulate blood*.
Your body can’t make calcium, so it absorbs it from your diet and from supplements, then stores it. From childhood through your teen years, you build up your calcium stores until you reach your peak bone mass; you then stop increasing your calcium stores and start maintaining them. That’s why getting calcium early on and throughout your life is so important.
The Calcium Absorber
12.5mcg (500 IU) Vitamin D3 (63% Daily Value)
Before calcium can do its job, it has to be absorbed by your body – and that’s where vitamin D comes in. Vitamin D regulates calcium absorption in the body, maintains calcium and phosphate levels, and promotes bone growth*.
Your body produces vitamin D when your bare skin is exposed to sunshine – specifically ultraviolet B rays – making vitamin D known as ‘The Sunshine Vitamin’. While sunshine and a healthy diet are key to vitamin D, getting enough isn’t easy. Some reasons include spending more time indoors and wearing sunscreen that blocks UVB rays
The Bone Protector
40mcg of Vitamin K (33% Daily Value)
Vitamin K plays an important role in bone health.
Vitamin K partners with vitamin D to boost calcium absorption, affect calcium balance and increase bone mineral density – helping your body absorb osteocalcin*, a protein that studies show may be essential for protecting bones from fractures.
Note: If you’re on blood-thinning medications, be sure to talk to your doctor before taking Viactiv Calcium plus D.
Building Bone Mass in your Teens
Your bones absorb more calcium between the ages of 9 and 18 than during any other period in your life, which is then ‘deposited’ in your bones.
The more calcium you store during your teens, the greater your peak bone mass is as an adult.
Up to 90% of a teen girl’s bone mass is achieved by the age of 18. Once you reach peak bone mass, your body starts to ‘withdraw’ more calcium than you deposit, which can weaken your bones over time.
86% of teen girls don’t get enough calcium in their diet, according to a 2010 study published in The Journal of Nutrition.
Support for You and Your Baby during Pregnancy
When you’re eating for two, you’re eating to support your health, and your baby’s development. To do both, you need to make sure you’re getting enough nutrients, vitamins and minerals from your diet — including calcium.
For pregnant and lactating adult women, the recommended amount of calcium is 1,300 mg a day. If you don’t get enough calcium in your diet, your baby will actually draw it from your teeth and bones to build their own teeth and bones, as well as develop their circulatory, muscular and nervous systems – the same systems you need calcium to support. Continuing to lose calcium, and over time your bones can weaken, which can increase your risk of osteoporosis.
Preventing Osteoporosis after Menopause
Osteoporosis, which means ‘porous bone,’ is a disease in which bones have lost density, making them weaker and more likely to break. If not prevented or if left untreated, osteoporosis can progress silently and painlessly until a bone breaks. According to the National Osteoporosis Foundation:
80% of the estimated 10 million Americans with osteoporosis are women.
As women reach menopause, the chance of developing osteoporosis increases because of the sharp drop in estrogen, which can cause bone loss.
Adequate calcium and vitamin D as part of a healthy diet – along with physical activity – may reduce the risk of osteoporosis in later life*.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.